Why the rules of content marketing apply to social media
When we hear the words “marketing” and “social media,” in the same sentence most of us jump to advertising. However, it is possible to grow your fans on Facebook, LinkedIn, and Twitter without spending your entire advertising budget. Instead, by sharing quality organic content, you can grow your followers by sharing content they find valuable such as industry news, educational articles, and fun posts.
The best part about taking the organic route on social media is that it’s more cost-effective than paid ads. In fact, up to 80% of customers ignore paid ads in their newsfeeds.
Now, growing your followers organically may take longer than paid ads but the people who do follow your brand will be more loyal and more likely to engage with your content. But how do you build out content that they like?
You need an organic social media strategy. Read on to learn more and how to apply the principles of content marketing to your social accounts.
First, a refresher on what content marketing is.
Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. In other words, it’s knowing what your customers like to read and view, and providing it to them.
When content marketing and social media strategies are combined to create organic posts, it can increase engagement, brand awareness, and drive profitable customers to take the action you want them to take, like buying your service or product.
Content marketing and social media are a perfect match.
Social media channels are a natural platform to promote your content because that’s where your audience, regardless of industry, spends a good portion of their spare time. The average person spends two-and-a-half hours on social media every day. About half of that is spent of Facebook and Instagram each.
To start creating an organic social media strategy, follow our 5 easy steps.