By: Nikith Deo
Marketing successfully while on a tight budget can be tough! Thankfully, organic marketing serves as a way to get your brand out there while not paying to market it. If you don't have the funds for paid marketing, you can still market solely organically and have success. Most companies tend to use a mix of the two.
4 Elements of Organic Marketing
- Search Engine Optimization (SEO)
- Social Media Engagement
- Natural Link Building
- Mobile Optimization
Organic vs. Paid Marketing
Organic marketing is free, while paid marketing is not. With paid marketing, you have to pay for things like PPC marketing, social media advertisements, and Google advertisements. Between 70% and 80% of customers ignore paid ads, instead of focusing on the organic results they receive in their searches as they have more trust in organically marketed content. Organic marketing is perceived by consumers as more genuine than paid marketing which seems ingenuine and even pushy.
Tips to follow for a successful Organic Marketing strategy
1. Post Evergreen Content
Evergreen content is timeless content that can be posted year-round. A successful piece of evergreen content will always be relevant. For example, a post titled "Best Marketing Practices for 2021" won't do well long-term, while a similar post titled simply "Best Marketing Practices" will. The evergreen content you post should be something that provides value to your customers at any time and be recyclable (re-postable in the coming months/years). Examples of evergreen content include tutorials, guides, reviews, and tips.
2. Optimize for SEO
Over 70% of marketers believe that SEO is much more effective than PPC. SEO is crucial if you want to rank as one of the top searches on search engines. In order to do so, begin by looking up keywords, words that a customer may use to find you. Then, create content that solves their problems and is related to those keywords. Keyword optimizing your content isn't good enough if your content isn't both readable and visible to customers and search engines. To do this, you will have to use title tags, alt text for images, backlinks, and have high loading speeds. Make your content user-friendly, as the more user-friendly your content is, the higher it will rank on search engines. High-ranked content means more traffic!
3. Be active on Social Media
Being active on social media is a great way to organically market your brand. Inactive business accounts look unprofessional. Only create accounts on social media platforms if you know you can stay active on them. Post regularly and also join groups/pages within your field of expertise. Start participating in discussions. Answering questions posted by users is super helpful, just be sure not to be too promotional. Don't make your answer an advertisement for your company. That's something bots do.
4. Post (and Guest Post) blog content
Blogs are a great way to advertise your brand. Look for questions that potential customers may have and talk about how your product/service is the solution to all their problems. In addition to running your own blog, write guest posts on other websites. Make sure the website you are writing a guest post for is reputable and trustworthy. This way, readers will trust your post(s) as well. Blog posts are a great way to showcase and establish authority in your niche. You can share information customers find valuable in exchange for leads and hopefully, conversions.
5. Ensure your content is Mobile-Optimized
Over 52% of all internet traffic comes from mobile devices. If your content isn't easily accessible for mobile users, they will likely switch to your competitors pretty quickly. People are also collectively becoming more and more impatient each year. To combat this, you need to ensure fast and frictionless experiences for all your users. Make sure you test your content and make sure that each page is responsive, loads quickly, and is easily accessible for computer (Mac/Windows), smartphone (IOS/Android), and tablet users.
For successful marketing organic marketing efforts, be sure to create evergreen content, SEO optimize your content, stay active on social media, post (and guest post) blog content, and optimize your content for mobile/tablet users. Doing all these things will hopefully get you more leads and conversions. Start making money without spending a dime!
About the Author
Nikith Deo is the Digital Marketing intern for Sparrow Marketing. He is a senior marketing student at San Jose State University.